When Adam Goldberg lived in Paris in 2007, the food blogger puzzled his fellow restaurant patrons whenever he whipped out his bulky SLR camera to document a dish. Seven years later, though, the prospect of a diner photographing their meal is commonplace. Even foodies with nothing more than a smartphone and negligible skills are crafting images every bit as gorgeous as Goldberg’s best Parisian work. By applying a VSCO Cam filter to an iPhone 5s shot, anyone can make a greasy-spoon burger look fit for the pages of Bon Appétit.